101 Ways to Promote Your Web Site (101 Ways series)
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Included with the book is a personal password necessary for accessing the companion Web site which leads you to up-to-the-minute Internet marketing news, expanded information, tips, tools, techniques and resources. HH hours. MM min. SS sec. What are you looking for? Click here to order this resource on Amazon. Even if they do not share your article, you can share it in the group yourself as a member of the group.
Many bloggers fail to include social sharing buttons on their blogs and this is costing these bloggers social shares, exposure, and traffic. While it is not clear to what extent, research shows that adding social share buttons to your page will lead to more shares of your content and as a result increased traffic. While above we mentioned that including social sharing buttons on your blog can help increase traffic and social shares, there's the paradox of choice factor to consider as well; research shows that giving people too many choices will ensure that they do not make any.
In other words, having 10 social sharing buttons on your blog will make sure that your readers use none. Smashing Magazine also noted that removing Facebook share buttons led to more traffic from Facebook, since readers now directly share their articles on their Facebook timeline instead of liking it and shares result in more traffic than likes. So that's a consideration for a button you might want to remove.
Facebook groups can also be a good source of traffic and exposure for your blog but, unfortunately, many people fail to get results because they approach these groups in a wrong way and can barely be differentiated from spammers. Similar to Facebook Groups, LinkedIn groups are a good source of traffic. Sharing your content with just your LinkedIn connections won't send you traffic; instead, look for the top LinkedIn groups in your niche, join them and occasionally submit your best articles to them.
Essentially, a sound bite is a persuasive summary of the message of your article that is easy to remember and easy to quote; because it is short and persuasive, people can, and will, share it, leading to more traffic for you. Mainly due to using this technique, Derek Halpern was able to generate shares and around 9, hits for one of his article. Highlight key points all through your article and use sites like Click to Tweet to get people to share your key points.
The table below shows his results:. Neil Patel reveals that infographics have been so effective for him, often helping him catapult his blogs from no traffic to over , visitors monthly. In his words , old infographics generate more than 50, monthly visitors to one of his blogs. You can promote your blog by creating good looking infographics, especially those that share important facts and statistics and tell influencers in your niche to share it and republish it. You should also submit your infographics to several infographics directories. Research shows that only 1.
How do you get their attention? The answer to this is to constantly retweet old blog posts. Compile a list of the biggest forum owners in your niche and interview them; if possible, get them to participate in a round-up post on your blog. Send them a link after your article has been published and encourage them to share it.
Forums can also be a good source of traffic; many of the top forums in your niche probably get millions of monthly visitors, and many have hundreds of thousands of members, but you can't simply start spamming the forums with your links. Instead, focus on making valuable contributions to the forum in form of ideas, response to other people's discussions and being active in popular discussions; make sure to have a link to your blog in your forum signature, and you'll notice an increase in your traffic. Do you know that Slideshare is popularly known as the sleeping giant of content marketing.
The reason for this is simple; over 70 million professionals use Slideshare, and it is one of the most visited websites in the world. The good news is that you can use it to promote your blog. In a case study, Ana Hoffman revealed that by publishing 9 presentations on Slideshare she was able to generate , views to her slides and over 1, clicks to her blog in 30 days; as a result, Slideshare became her second largest referral traffic. Now, that's one great way to promote a blog!
There are blogs and websites that are dedicated to interviewing successful people and showcasing their stories; if you have an exciting story or have a success that you can showcase, you can reach out to these websites and ask them to interview you. A good example is IdeaMensch , and there many more similar sites.
Exactly how powerful is Quora for promoting your blog? As mentioned earlier, Quora superstar Oliver Emberton used Quora to launch a popular blog. Within 7 months of starting his blog, he was already getting millions of views monthly. Oliver did this by contributing great value and being very active on Quora; eventually, this paid off in quality traffic that led to articles on his blog going viral.
Sites like Yahoo! Participate in relevant popular discussions and occasionally include a link back to learn more on your blog. Convert your blog posts into a PDF and submit it to PDF sharing sites; make sure that the final PDF file includes your bio and a link to your site so that people know how to find your blog after they finish reading the PDF. Data from Edison Research shows that there are more than 46 million podcast listeners in America; podcasts are quickly becoming the best way people consume content because it makes it easy to consume content on a commute while exercising and in a lot of comfortable positions.
Boost your blog traffic today by starting your own podcast. While not as effective as they used to be, blog and website directories can still be a good source of traffic. Being listed in some blog and website directories can also boost traffic to your blog. Create an app for your blog and submit it to Google store and Apple store; regularly invite your readers to download your app and feature it on relevant app sites.
101 Ways to Promote Your Web Site (101 Ways series)
If more people download your app, Google will start showcasing it to more of their readers and this will boost your traffic. Seven-figure blogger Pat Flynn credits his podcast to be one of the top ways new users find his blog. If you don't want to create your own themes can be a bit complicated , you can get some awesome themes from here and here. Similar to having your own theme, create your own plugins and give people that use it an option to link back to your blog.
Image sharing sites like Flickr have millions of users, and this presents you with a great opportunity to increase your reach; take cool pictures around you that you own a copyright to, and publish them on these sites with a Creative Commons license on the condition that those who use them must link to you. This will result in bloggers using your images and linking to you, and occasionally top media sites will use your images and send you some quality traffic. Identify influencers in your niche with good reach, do a case study about these influencers and get them to share it.
A good example is this case study of Quora influencer Oliver Emberton; Oliver shared the article on social media when it went live which eventually resulted in s of shares and thousands of views. The article also ranks on page 1 for his name in Google, bringing in long-term search traffic. The result is hundreds, sometimes thousands, of shares per article and eventually lots of traffic back to him.
Regularly link to other bloggers in your articles and email all of them to let them know about your article; many of them will share your article, resulting in lots of traffic for you. How will you like to leverage the reach of 10, 20 or more experts in your niche to grow yours?
Is this even possible? Once your expert roundup has been published, ask all the bloggers featured to spread the word about it; the result of this will often be thousands of extra visitors to your blog. A good example of an expert roundup is this article that features 32 bloggers who reveal their favorite site-building platform; the result is hundreds of shares. Here's another good example that got over 1, shares. Two good examples are JustRetweet and Triberr. You can also promote them to your email list while they promote you to theirs.
While most bloggers struggle to get traffic, authority bloggers with hundreds of thousands of readers go over and beyond to send traffic to people who can validate them; if you take the advice of a popular blogger and get results from it, he will happily showcase you to his audience and send traffic back to you. Search engines are the 1 source of traffic for most established blogs. Just take a look at the below screenshot:. The above screenshot shows traffic to an authority blog in one month; you can see that out of , visitors, , came from search engines.
That's how powerful search traffic is; after all, Google is the biggest website in the world! Many bloggers ignore basic SEO, and they eventually suffer from it. Things like using the right title tags, having a catchy description, ensuring that your site is easy to navigate, etc, can lead to a significant increase in traffic to your blog.
It's important that you don't ignore SEO techniques ; familiarize yourself with the concept of SEO and optimize your blog and your articles to rank well for relevant keywords in Google and other search engines. Research shows that a one second delay in website loading time will result in a 7 percent loss in conversion, and that slow websites cost the U. Make your website faster and watch your traffic increase significantly. The best SEO slug is the one that includes your title in a descriptive way while removing unnecessary words like verbs.
Make sure that every page on your blog is indexable, and have an archives page or sitemap that will make it easy for search engines to crawl your content. Internal links are an essential part of your on-page SEO, and quality internal links will impact your rankings in the search engines. Make sure you regularly link to relevant pages and articles on your blog. Many bloggers have lackluster search rankings and, as a result, poor search traffic due to not having a keyword research strategy; do you utilize any of the best keyword research tools before publishing an article on your blog, or do you just publish new articles?
Incorporating a keyword research strategy into your content marketing strategy will go a long way to boost traffic to your blog. Research shows that the number of mobile internet users has now exceeded the number of desktop internet users. Google also recently made an upgrade to their algorithm that favored sites that were optimized for mobile users and that penalized sites that were not optimized for mobile users. Some sites lost as much as Something as simple as optimizing your blog for mobile users can give you a traffic boost, so make sure you have a website that is focused on a better mobile experience for your readers.
Google uses a lot of factors to rank websites, including how many links point to a website, but very few people know that Google also ranks you based on how many people you link to. An ultimate guide is designed to be the first and last article your readers read on a subject; due to their nature, ultimate guides are usually very comprehensive in nature. It isn't unusual to see an ultimate guide that is 5, — 10, words.
As we saw earlier in this article, search engines favor comprehensive articles rank them better; people love them too, so they'll share them massively. Once you've published your ultimate guide, reach out to bloggers in your niche and ask them to spread the word about it. Writing controversial posts, or attacking sacred cows in your niche, can be very powerful for generating traffic and boosting your exposure. If you Google it, there are many stories about how publishing a controversial post can help skyrocket a blogger's fame and traffic. Earlier on we examined research that shows that Google favors articles that are above 2, words.
This is indicated in the screenshot below:. A major election, death, birth, sports event, etc? Smart bloggers are creative, and as a result, they know how to leverage happenings around them to boost their reach and influence. When major events happen, lots of people tend to get interested and start searching for it on search engines and social media; by capitalizing on this and using an angle relevant to your niche, you can get quality traffic.
You get the idea? Do you know that a simple headline change can result in a massive boost in traffic to your blog? According to Copyblogger , on average, 8 out of 10 people will read your headline but only 2 out of 10 will read your content. This is why it is very important to learn how to write better headlines and put serious effort into your headlines. The difference in traffic was solely due to the headline. In revealing why their articles go viral, Upworthy revealed that they write at least 25 headlines for every post they publish, they test the best ones and go with the very best one; if Upworthy, a site that gets over 87 million visitors monthly, does this, you have no reason not to.
When an industry leader publishes an article or says something that you disagree with; publish a response on your blog explaining why you disagree with the industry leader. Most industry leaders will share your article, especially if your response is well-thought-out and informative.
Guest blogging on other blogs is indeed a powerful way to get traffic and gain exposure to your blog, but inviting others to guest post for your own blog can be equally powerful. If you invite others to write for you, especially if they have a much bigger reach than you do, they are more likely to share their guest post with their readers.
The result of this will be more traffic to your blog. Below is a screenshot showing how The Penny Hoarder does it ; for a blog that gets about 2 million unique visitors monthly, they definitely know what they are doing. There are hundreds of lists of different blogs that accept guest posts online, and many of these lists are read by thousands of people weekly; if you accept guest posts on your blog, email these bloggers and ask them to include your blog on their list. Sign up for an AdWords account and sit back and wait for Google to send you a free trial offer. Happens quite a lot!
Blogging contests are being run every day, and sponsoring one can result in some nice traffic and quality backlinks for you; most contests will make it a requirement to blog about the contest and link to the website of their sponsors and this is where you benefit. Look for blogging contests of this nature and see how you can participate.
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Viral giveaways can have a massive impact on your bottom line, and a good case study to this effect is Josh Earl, who was able to get , people to visit his blog and , people to subscribe to his blog in just 11 days. Let their chances of winning increase by inviting more people to join your giveaway. Blogging challenges can unite your community and make them passionately involved in your project, and this will always lead to more traffic to your blog.
Invite members of your community to promote your blog and do their best to send traffic to your blog for a whole month, award the people who send the most traffic a prize. Make sure you get all buyers of your product to subscribe to your email list, and you win; you win because those buyers might not otherwise know about you, but now they are readers who have bought a product you created.
While it might not look like a win to sell your products on sites that offer products at a massive discount, it can be a big win if this suddenly exposes you to thousands of new people; find sites of this nature and offer your product at a discount. Make sure people are required to sign up to your email list before they can access your product.
Organize offline education events in your area in partnership with schools, churches, and communities. Make your events entertaining and educative, and invite attendees to read your blog. If done right, transparency can be a very powerful weapon for promoting your blog. Several top blogs and startups can testify to this; seven-figure blogger Pat Flynn is a good example; one of the techniques he used to accelerate his blog growth was publishing income reports. People were excited about his income reports, so they visited it en mass and shared it a lot; it is also widely linked to across the web.
Startups like Buffer and Groove are also using this principle to grow their blogs and business; by being transparent, they get people excited about what they are doing and this leads to more exposure for them. Ask your readers what content they want to read about the most, and create your content based on popular demand. If you notice a trend with a certain type of content, do more of that type of content and you can be assured of increased traffic. The benefit of doing this is two-fold:. Make sure every article on your blog include one or more relevant and appealing image, and this will significantly boost traffic to your blog.
Invite your readers to answer a survey about topics of major interest to your niche, publish your survey results and create an infographic about it. Email bloggers in your niche to notify them about your survey results and ask them to write about it. Kindly share in the comments section. If you need more help or guidance, feel free to leave a comment below.
And if you have your own strategies to drive traffic to your blog, don't be shy to share. Hi Karen, I started a blog 3 weeks ago. Really enjoyed the blog as a platform to share my thoughts and ideas but when I start thinking about traffic, it gets demotivating. Has been dismal.
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I like the way your post is written, loads of info in a simple way. Since you started in , I figured that I should start seriously worrying if my visitors rate do not spike up in the next couple of years. Thanks for the time spent to teach. Thanks Karen. A friend and I actually learned how to start our blogs from this site. Thanks so much for these great simple tips..
Great list, Karen! Simple, straight to the point, and actionable. Actually, I have a 2-year old blog and have revamped it a couple of times already. Thank you so much for all your info. I started my blog about a month ago now and am really happy with how it looks. I will do a lot more research on it though to find out what they all mean. With regard to the social media, I am so unconfident, with my blog at the moment, I really do not want to tell my family and friends.
I would rather test the water first, lol, then maybe when I get some feedback hopefully good I would start telling people. I am sure a lot of people feel this way. Thanks for the tip. Karen also has a blogging course I suggest you to sign up for. Great article. I agree with your tips. You mentioned writing well organized paragraphs and this is very important. But also, I think nothing turns a reader off more than having great content, but having to read them in huge chunks.
Space out your sentences which you have by the way. That way it is broken down in easy to read bits. Easy on the eyes too.
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Really great post — extremely useful. I have just started a new blog site for assistants, providing them with resources and tools to help them exceed in their careers with the aim to hopefully build a network of assistants that regularly communicate so we can share ideas and support eachother — all promotion is done via Twitter at the moment. This post has given me a number of tips which I plan to use immediately and hopefully this will bring in traffic to my site.
Thank you for this article, I hope it works! Thanks for all this helpful advice! Honestly, it took me an hour reading this post — because I was trying out each and every tip and literally doing it on the other end. I recently started two blogs using WordPress. After an initial peak traffic, the site traffic dramatically fell down. Now that I got these tips, I am confident that I will get my blogs back on track.
Practical, down-to-earth tips! Thank you for such an informative article. As a result, my next goal is to share my blog with a larger audience, and your blog contains many useful tips. I look forward to trying them. I took a look at your blog and I think it really looks great! I just wanted to quickly chime in here to let you know that multi-topic blogs can do very well out there.
I think my all time best post had to do with kitchen design. On the same site, another popular post was one about my laptop battery not charging and another post that STILL gets traffic is what to do about bad neighbors hundreds of comments on that one. Obviously, this was my personal blog, so my topics were sort of random, but I wanted to let you know that when one of your posts spikes for one reason or another, it can really spike and the overall site can benefit.
I have been looking for ideas to spread the word about my blog and came across many tips. I must say your blog post was simple and at the same time full of specific details I needed. I will be giving Google Adwords another shot I had tried it in the past but never took it seriously. Already focusing on content on a weekly basis making sure I provide valuable content and not rushed crappy type of content.
I would try to get to 40 posts before adding it to increase your chances of Google approving the Adsense account. While there is no traffic minimum they might say that your site has thin content with only 15 posts. Backlinks are more important for search engine rankings, but you should still share on social because that can help more people discover your website. Create a persona for you page, giving the persona a name not yours. You can then create an email address for the persona and social accounts. The only thing with Facebook is that you have to create a page under your personal account and not a new Facebook account.
This page has literally become by Bible for influencing my blog. I have followed through with many of the links to other posts explaining different tips and tricks. I would be happy to link any of your articles within mine! Thank you!!! Hello AnneMarie Posts are indexed by google and so it is not possible to change the dates.
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You can however update the post thus creating a new post and date. Few days ago i have started blogging site. I will use your tips for my site. Thank you very much for sharing this type of valuable post. Really it was very good writing. Thanks…these tips are helpful.. I think this will help me to increase my blog traffic.. I have a couple of questions, though. If you publish dozens of blog posts per month, as suggested in the article, at one point you may run out of blog post ideas and inspiration. Did that ever happen to you? Did you ever get tired of that hectic pace, or is it just me :?
Did it affect the quality of your writing? What do you recommend to do in such cases? Hi Jenna, yes that is an issue. At first I tried to post too much and seemed to run out of ideas quickly but now I wait and see what everyone else is writing about, ask around on forums in my topic, and create good posts that are helpful to what is currently going on. There is really no end to that type of content and ideas. I need some help in starting my own blog. I have red your content on blogging and looks very promising.
Without this i cannot proceed to start my blog. It is always better to write your own content. Copying from others is plagiarism and you always want your content to be unique and updated to retain your audience. If you have problems writing then hire someone to do it for you.. Wow, this is awesome. You have included every detail on the promotion of a blog. One point that blew me away is that I can make an app for my blog.
I have never thought about it. Thanks and keep up the good work. Can anyone tell me what 2 — 3 things I should be focusing on to build site traffic? Hello Patrick Please visit the Free Blogging course page. Thank you for your interest. Thanks a lot for sharing this. It was a wonderful blog post and yes as you said comprehensive too. Good luck for your blog!
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Keep writing! This is probably one of the most detailed articles I have read about how to promote a blog article. Straight to my bookmarks. There is a lot of helpful information in here that I would love to add to my own promotional procedure. I recently gathered the basics of promoting a blog post into an article.
However, as I perfect the tactics outlined in our own post I would love to start added idea put forward by you. Would you mind if I share your blog with my facebook group? Hello Tandy Please go here contact to send your request and someone will get back to you. An impressive share! And he actually ordered me dinner simply because I discovered it for him… lol. So let me reword this…. Thanks for the meal!! But yeah, thanx for spending the time to discuss this topic here on your internet site. A good read for budding bloggers!! Hey awesome tips this is what i am looking for.
Thanks for sharing this info. Wow, awesome weblog format! How long have you ever been running a blog for? The entire glance of your website is fantastic, as well as the content material! Hey, thanks for sharing some solid tips with us! There are a few that I need to work on, which are time-consuming, but as we all know the hard work we put in now will yield favorable over the long-term.
I found this article so so interesting!! My head is in full speed right now, with lots of new ideas to increase my traffic. Thank you so much for sharing so much knowledge. Still, the posts are very brief for novices. May you please extend them a bit from subsequent time? Thanks for the post. Great Article!
As of , do these tips still useful today? Anyways, keep posting topics like this. Some great tips here. I struggle in that I am not looking for fame and fortune. Yet another conundrum to blog about I guess! What a fantastic and helpful post! Very in-depth with a ton of great resources and new information. Thanks so much! I think they are a wealth of wisdom and is expected of bloggers to find out those that can work effectively for their traffic methods. I am a very ambitious blogger with a target of 5m. Great read and really helpful. New to the blogosphere, so many of these suggestions will be put to use ASAP!
Thanks Karen! Thanks so much for sharing! I am working on a unique writing corriculum that I hope to release in the next year. I have tested my methods and found them to be effective in getting teens and young children, who have trouble in this area, to write. I plan to build a blog that backs my product, teaching the teachers as well as the students. This list was incredibly helpful as far as blogging and promoting your posts goes.
Thanks again. Oh my, this is really a super long list and the ideas you shared are awesome. This is great ideas about to promote blogs. I got great information from your Post. I had recently started blogging and was stuck how to get traffic to my blog. This really helped me.
They let you post your blog and users can upvote it to the front-page similar to reddit I guess.