The Disney Way
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Lee Yarborough and her father, Braxton Cutchin, founded the company in Featured Posts. An Endless Summer for Your Business. Fresh content delivered weekly. Dream: Encourage all employees, regardless of job title, to dream in a structured way in order to solve problems and develop solutions.
Hold off-site retreats to plan and strategize. Believe: Formalize your company's mission and values and use as a training tool all employees. Every employee attends Disney University to learn about Walt's vision. As you walk through a Disney park, you can feel the difference. Use the core values as a guide when evaluating all business decisions.
Reinforce the company's vision and values on a regular basis through companywide meetings. Dare: Allow employees the opportunity to develop innovative ideas and reward this behavior. Spend time evaluating failures to help plan for future projects.
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Use multifunctional teams to evaluate processes. For example, when Disney evaluated new attractions, even the custodian was brought in to provide valuable feedback. Do: Treat your customers like guests. Expect perfection and plan out all details before execution. Go the extra mile. Cite Citation. Permissions Icon Permissions.
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